Hi, I’m Gretchen Behar—wife, mom of two, and dog mom to Molly. Beyond family life, I’ve always had a love for beauty, confidence, and connection. My journey started in corporate fashion marketing, where I worked hard but often felt something was missing: real impact. When I discovered LimeLife, I found more than makeup and skincare—I found a way to combine what I love with a greater purpose. 🔸My Mission & Vision: My mission is to empower women to create a life of purpose, confidence, and freedom—using beauty as the spark, not the limit. What begins with skincare and makeup becomes the starting point for rediscovering yourself, building connections, and designing a life that feels purposeful and free. My vision is a world where women don’t just follow routines, but embrace beauty as a tool to shine brighter in every area of life. 🔸What I Do: Through my beauty business, My True Beauty Concierge, I help women build healthy, effective, and confidence-boosting skincare and makeup routines that fit seamlessly into real life. Whether it’s finding the perfect foundation, learning modern makeup techniques, or creating a personalized beauty routine, I make beauty simple, approachable, and empowering. 🔸What I Offer: ✨ Personalized beauty consultations (virtual & in-person) ✨ Skincare and makeup routines tailored to your needs ✨ Lessons in modern, easy-to-apply makeup techniques ✨ Access to professional-grade LimeLife clean skincare and makeup products ✨ Concierge-style support to help you stay consistent and see results I always love to connect and collaborate! From helping you with your own makeup and skincare to collaborating on an event. Let's connect!