My True Beauty Concierge: Products & Services

About Me
Hi, I’m Gretchen Behar—wife, mom of two, and dog mom to Molly. Beyond family life, I’ve always had a love for beauty, confidence, and connection. My journey started in corporate fashion marketing, where I worked hard but often felt something was missing: real impact. When I discovered LimeLife, I found more than makeup and skincare—I found a way to combine what I love with a greater purpose.

My Mission & Vision
My mission is to empower women to create a life of purpose, confidence, and freedom—using beauty as the spark, not the limit. What begins with skincare and makeup becomes the starting point for rediscovering yourself, building connections, and designing a life that feels purposeful and free. My vision is a world where women don’t just follow routines, but embrace beauty as a tool to shine brighter in every area of life.

What I Do
Through my beauty business, My True Beauty Concierge, I help women build healthy, effective, and confidence-boosting skincare and makeup routines that fit seamlessly into real life. Whether it’s finding the perfect foundation, learning modern makeup techniques, or creating a personalized beauty routine, I make beauty simple, approachable, and empowering.

What I Offer

• Personalized beauty consultations (virtual & in-person)

• Skincare and makeup routines tailored to your needs

• Lessons in modern, easy-to-apply makeup techniques

• Access to professional-grade LimeLife makeup & clean skincare products

• Concierge-style support to help you stay consistent and see results

Let’s Connect!

• Let’s Connect & Collaborate over Coffee – Pick a time here
• Need help with your Makeup and/or Skincare Routine – Book a Glow Experience
• Put your Best Face Forward for your Brand – Book a Glow & Grow Experience 
• Learn Modern Makeup Application – Book a Makeup Application Experience